University Design Institute Trifold Pocket Brochure
Client: ASU University Design Institute
Role: Graphic Designer
Brief: Design an “all-in-one” enrollment package that serves as both an inspirational brochure and a functional pocket folder. The piece needed to house three distinct types of paperwork while visually communicating the program’s innovative, design-forward curriculum.
Original Concept Sketch
I constructed the custom die-line from scratch, accounting for paper weight, fold tolerances, and glue tabs to ensure the pockets remained functional even when fully loaded.
Die Line - Inside - Folded
Die Line - Inside - Unfolded
Design - Outside - Unfolded
Design - Inside - Unfolded
Final Design. Printed on 100# Uncoated Cover with soft touch laminate applied to exterior.